UZIK agency orchestrated a product photoshoot and curated floral notes to accompany the global launch of Prada Paradoxe campaign featuring brand ambassador Emma Watson. The fragrance itself is a captivating blend of contrasting iconic ingredients, unveiling new olfactory sensations.
With the inclusion of the first extract of neroli buds, Prada reimagines freshness, capturing the essence of the flower in all its crispness. Sensuality is reinvented through the use of Ambrofix™, an intensely warm bio-converted amber. And to enhance the intensity, the revolutionary musk molecule Serenolide™ creates a profound yet subtly pleasant foundation, immediately perceptible.
The mineral arrangements served as a visual representation of the bouquet of ingredients that come together harmoniously in the fragrance, creating an evocative and captivating visual narrative.
In an era where conscious consumption takes precedence, Prada Paradoxe exemplifies elegance intertwined with sustainability. This third film encapsulates this commitment, offering viewers a glimpse of refilling their beloved fragrance. With this initiative, Prada doesn't just refill a bottle; it replenishes an experience.
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