Maison Margiela Fragrances
— When the rain stops
UZIK, the leading social media agency for L'Oréal Luxe owned Maison Margiela Fragrances, has taken charge of the brand's storytelling and visual identity since its launch in 2017. In 2022, UZIK developed a social media campaign to introduce the new fragrance "When The Rain Stops", effectively aligning it with the brand's global communication concept centered around memories. The eau de toilette Replica When the Rain Stops evokes the joyful sensation of the sun shining after the rain.
Michelle Li, Sharl and Andrew Georgiades were invited to a creative workshop with a perfumer who walked them through his creative process, designed to awaken memories. In the midst of nature, this event was set up to engage the senses and provide the perfect backdrop for the product's origin story. During the weekend, influencers were fully immersed in the wild and had the opportunity to reconnect with the environment that inspired When The Rain Stops. Exploring the scenic outdoors and taking in the sights and smells of nature, the influencers captured content that celebrated the universally cherished experience, creating memories that they could share with their followers.
Embracing Chinese heritage, Michelle Li is a fashion editor & stylist from Indiana. Proudly shaping creativity with humor, discipline, and inclusivity.
Renowned French TikTok star and model with 1.6M+ followers. Infusing humor into viral content. Stylish, charming, creative influencer known for dances and modeling.
Multifaceted creative into film, music, fashion. A fitness enthusiast balancing between a healthy lifestyle and a modeling career.
INSTAGRAM TOTAL GENERATED LIKES
INSTAGRAM TOTAL GENERATED COMMENTS
INSTAGRAM TOTAL GENERATED IMPRESSIONS
INSTAGRAM AVERAGE ENGAGEMENT RATE
Project manager — Traffic coordinator
Jean du Sartel
Diane le Borgne