Maison Margiela Fragrances
2021 — Ongoing
Leveraging the brand rights of the esteemed fashion house Martin Margiela, L'Oréal Luxe division develops Maison Margiela Fragrances, a luxury perfume line built on three core franchises (featuring over 20 distinct products): Replica, Untitled, and Mutiny.
(untitled) fragrance is a distinctive unisex scent that speaks for itself. The green and crisp olfactory image of a spring morning in the countryside.
In 2017, UZIK was selected as a strategic partner to address the brand's challenges. Since then, Maison Margiela Fragrances has achieved triple-digit growth, driven by a rapidly expanding community both in France and internationally.