Maison Margiela Fragrances
— Qixi 2023
Qixi, the Chinese Valentine's Day, is more than just a festival; it's a symphony of emotions, a tale of love separated and reunited. Maison Margiela Fragrances, in its quest to capture the essence of this poignant narrative, collaborated with UZIK for a brand content project that would resonate with the heartbeats of countless lovers. Drawing inspiration from the festival's rich tapestry of traditions, UZIK crafted a series of static and motion assets.
A recurring motif, a red wire, weaves its way through each piece, symbolizing the unbreakable bond of love. Intertwined hands of lovers, Maison Margiela Fragrance bottles, and evocative perfume ingredients further enrich the narrative, creating a visual and olfactory journey that pays homage to the spirit of Qixi.
David de Quevedo