— Arena Opening
Lacoste unveiled its flagship store, Lacoste Arena, on Paris' Champ Elysées in May 2022. Spanning 1600 sqm, this immersive retail space offers a captivating customer experience, showcasing the brand's values and rich history.
UZIK brought innovation to life with a striking plug&play video installation visible from the street. This dynamic installation adapts to the brand's seasonal highlights, utilizing kinetic animation, 3D sequences, and Lacoste archives to create an ever-evolving visual spectacle.
A dynamic montage of captured visuals from Lacoste's flagship store on Champs Elysées, accompanied by a raw and edgy sound, showcases the brand's products with fast-paced editing and 3D animations. The interplay of typography and mirror elements enhances the captivating visual aesthetic, creating a fashion report-style editing that elevates the overall look with flair, sportswear codes and sophistication.
As the video needed to be adapted regarding seasonality and Lacoste’s yearly retail planning, UZIK worked on a clever plug&play system coming along with several motion designs and hero content capsules to be inserted in placeholders. This made the flagship video content highly flexible and easy-to-work on.
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