— Qixi 2023
Armani Beauty joined forces with UZIK to celebrate the 2023 edition of Qixi, the chinese Valentine's Day. This key moment has also been the opportunity to launch special editions of the two Armani Beauty iconic bestsellers — meet Red Cushion Vibration and Lip Maestro Love Crescendo.
The result is a unique series of in-store materials and digital content, all deeply infused with the essence of love's celebration. The campaign held a dual purpose: introducing these two special editions while highlighting their unique et vibrant design and accentuating their inherent beauty.
"There can be nothing without love. No money, no power. Love is very important. When you wake up in the morning, you need to know that somebody else is waking up, thinking of you."
Paul & Henriette