Glimpses of Memories


In an ode to sensory indulgence, last summer Maison Margiela Fragrances extended an exclusive invitation to some of its most esteemed worldwide ambassadors, inviting them to rediscover the key fragrances of their Replica collection through a four-day immersion in the idyllic enclave of Saint-Tropez. An adventure we were thrilled to take on as an opportunity to create impactful and engaging content.

Anastasia Siantar capturingz a glimpse of Beach Walk memory with its camera

For this meticulously curated voyage, the brand orchestrated a series of activities designed to encapsulate the essence of each of their iconic fragrances: Lazy Sunday Morning, Beach Walk, Sailing Day, and the latest addition to the collection, On a Date. Each moment was a demonstration of the distinct character of these fragrances, offering a journey of olfactory discovery unlike any other.

At the heart of this activation lay a dual ambition: to amplify communication surrounding the cornerstone fragrances of Margiela's Replica range through the creation of original and authentic content while simultaneously deepening the connection between the brand and the art world.

Sailing Day on a Replica boat with Xiayan Guo, Jordan Hames and Nathan Hopkinson.

Nara Kim and Jordan Hames exploring the art of Lazyness.

In this sanctuary of creativity and innovation, Margiela once again affirmed its position as a pioneer in the realm of fragrance, reminding us to embrace the beauty of the unexpected and allow our imagination to transcend the boundaries of time and space.

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