Azzaro Chrome eau de parfum launch
New work — 21.09.23
For the Chrome franchise, Azzaro and UZIK designed and produced a series of photos and videos reflecting the freshness and intensity of this fragrance. Inspired by the mediterranean azure blue, Azzaro Chrome opens a new olfactory chapter, with an Eau de Parfum celebrating joie de vivre and moments of bonding.
Crafted with meticulous attention to detail, this fragrance captures the essence of contemporary elegance and offers an aromatic journey that leaves a lasting impression. AZZARO Chrome opens with a vibrant burst of citrusy notes, including bergamot. This invigorating blend instantly uplifts the senses, creating an energetic and refreshing aura. As the fragrance develops, aromatic hints of musk mingle, adding depth and sensuality to the composition.
In the campaign, UZIK showcases a series of heartwarming moments between a father and his son, emphasizing the passing down of wisdom and the strengthening of their relationship. Through various scenes, they depict the father as a figure of guidance and inspiration, while the son embodies youthful energy and a desire to follow in his father's footsteps.
The campaign artfully captures the essence of this unique bond and highlights the values of mentorship, tradition, and shared experiences. The fragrance serves as a reminder of these shared experiences, creating a lasting connection between them.
Founded by Loris Azzaro, a talented fashion designer, the brand has become synonymous with luxury and sophistication since its inception in the 1960s.
Loris Azzaro was born in Tunisia in 1933 and moved to Paris in the 1950s to pursue his dreams in the world of fashion. With a keen eye for design and an unwavering dedication to craftsmanship, Azzaro quickly gained recognition for his innovative and glamorous creations. His designs were known for their sensual silhouettes, intricate details, and use of luxurious materials, captivating the attention of fashion enthusiasts and celebrities alike.
In the late 1960s, Azzaro expanded his vision beyond fashion and ventured into the world of fragrances. He believed that scents had the power to enhance a person's allure and create a lasting impression. Azzaro's first fragrance, "Couture," was launched in 1975 and was an instant success. It set the foundation for the brand's entry into the fragrance industry, establishing Azzaro as a formidable force in perfumery.