Puiforcat
— Archives 2020
Project type
Year
2020
Visit website
Since 1820, tradition and innovation have shaped the classic, Art Deco and contemporary legacy of Puiforcat, now part of the Hermès group. Renowned for its silverware and haute orfèvrerie, Puiforcat has set the highest standard in luxury craftsmanship, and left an unforgettable mark in the history of art through its visionary creator, Jean Puiforcat.
Over three years, a partnership with Puiforcat led to the creation of innovative visual campaigns, infusing its timeless collection with originality and a touch of humor, celebrating their unique heritage and enriching their social media presence throughout the years. This case study presents the archived projects from 2020.
Art Deco Legacy
Jean Puiforcat’s Monogrammes are celebrated as masterpieces of Art Deco design. Personalize your tableware with your favorite motifs to create unique dish sets.
1.
Combine your favorite shapes and colors. Can you spot the JH and AB monograms?
2.
Circles and triangles. Art Deco geometries will delight you.
3.
From shapes to letters, a tribute to a unique langage.
4.
Red, yellow, green, tiny, bold, single, triple lines... No matter how you customize it, this plate will be uniquely yours.
Cup of Class
Born from the collaboration between Puiforcat and the duo Normal Studio, Phi presents a fresh take on tea and coffee service. It's a contemporary synthesis of form and function, design and utility. This is how a perfect day begins.
How about adding a dash of style to your coffee?
Seasoning in style
A modern take on Puiforcat's heritage, the elegant collection of silver-plated brass pepper mills, salt mills and spice boxes by Grégoire de Lafforest perfectly blends functionality and form.
1.
Elegant simplicity for your table.
2.
Spicy family picture.
3.
Modern elegance for flawless seasoning.
Tabletop Harmony
Take a seat at Puiforcat's table, where styles and eras blend seamlessly to create a unique dining experience.
The perfect pairing: you and your tableware.
Teatime Treasures
Unwrapping generous gift boxes becomes even more delightful when they reveal Puiforcat treasures inside.
1.
Elevate your tea time with a touch of design.
“A teapot must pour easily and accomplish its purpose, but it is also a companion in our homes. As a work of art, it should, in its own modest way, elevate the soul with its beauty”
Jean Puiforcat, 1925
2.
Conviviality is our cup of tea.
3.
Unforgettable gifts, passed down through generations.
Office Luxury
Who said the office is just for work? Puiforcat introduces captivating pieces to transform your workspace into something extraordinary.
1.
This is how a perfect evening ends.
2.
Collection Bureau d’Architecte. Even if you're not one.
Signature Ambiance
Puiforcat accessories are enhancing every decorative style with a touch of elegance. The silver acts as a reflector, magnifying and elevating your personal choices.
1.
It's a match!
2.
Mirror, mirror, which is the fairest carpet of all?
Silver Smile
In the world of Puiforcat, beauty and timeless design blend, creating tableware that is more expressive than ever!
1.
Say hello to your silver friends.
2.
Some see tableware. We see cheerful faces.
3.
An unexpected guest is at our table.
Speakeasy Chic
Puiforcat cocktail accessories are the secret ingredient for adding a touch of elegance to every memorable moment.
Cheers to making the ordinary extraordinary!
Gourmet Weapons
Crab crackers, lobster forks, butter knives and other culinary tools... These precision instruments turn every meal into a gastronomic battlefield, where each bite is a savory victory.
1.
The greatest guest deserves the finest fork.
2.
The perfect slice needs the perfect knife.
3.
Do you know who took the oyster fork?
Crafted Elegance
Puiforcat's workshops In Pantin embody the pinnacle of french silversmithing. Each piece is crafted with artisanal precision, blending traditional techniques with modern innovations. This unique craftsmanship transforms precious metals into works of art, highlighting luxury and refinement.
1.
The pride of holding hours of work in your hands.
2.
An inseparable duo
3.
Final touches before leaving the workshop
Team
Sarah de Beaumont
Set designer
Joann Benitez
Copywriter
Roman Eremchenko
Photographer
Maud Fuzeau
Account director
Téo di Gesualdo
Project manager
Clémentine Gravis
Group manager
Robin Guittat
Photographer
Jonas Marguet
Photographer
Alix Mouliéras
Account director
Victor Pillet
Set designer
Jean–Baptiste Sinniger
Creative director
