Starting a new chapter with Maison Margiela Fragrances
Business — 18.12.23
After months of intense competition, we are thrilled to announce the extension of our longstanding collaboration with Maison Margiela Fragrances. This partnership, spanning over six years, has not only solidified but also significantly elevated the brand's digital presence and identity in the fragrance industry.
Maison Margiela Fragrances, renowned for its diverse range of perfumes, uniquely embodies the art of visually encapsulating a memory or a universal sensation. Each fragrance in their collection is meticulously crafted to evoke emotions, stir memories, and transcend time. From the iconic 'Replica' series, which ingeniously captures the essence of specific moments, to the avant-garde creations that challenge conventional olfactory experiences, the brand continues to redefine the boundaries of fragrance artistry.
Our agency has been an integral part of this journey, actively contributing to the brand's evolution. The editorial pillar "Smells Like Memories," conceptualized and nurtured in collaboration, symbolizes the ethos of Maison Margiela Fragrances. Through this editorial cornerstone, we've reinforced the brand's commitment to celebrating the significance of memory, utilizing polaroids as a visual language, and maintaining a consistent, refined artistic direction.
As we step into a new phase of this partnership, centered on a culture-first strategy, our aim is to further elevate Maison Margiela Fragrances into an immersive lifestyle experience. Leveraging a curated mix of top-tier influencers, esteemed artists partnerships, and immersive cultural experiences, we aspire to deepen the brand's connection with its audience.
Additionally, with the arrival of Camille Nezam as the general manager, Camille's strategic leadership aligns with our vision of furthering Maison Margiela Fragrances' influence and innovation within the fragrance industry.
New followers since 2018
Engagement rate in 2022
Our collaboration with Maison Margiela Fragrances symbolizes a commitment to innovation. Beyond marketing fragrances, we've crafted immersive narratives intertwining emotions, memories, and artistry into each scent. Our team is immensely grateful for the opportunity to contribute to the ongoing success story of Maison Margiela Fragrances.