Maison Margiela
Fragrances

Maison Margiela Fragrances – Magnifying each perfum's identity 
through creative content.

Brand Strategy, Content production

Context

Each one of the Maison Margiela fragrances owns a strong and meaningful brand universe, from the poetic of memories of the REPLICA range to the empowering message of the MUTINY perfume.

Idea

The exclusive brand universes and the emotional stories behind each perfume are told through creative contents showcasing the bottles, on social media. Each photo translates a poetic or strengthening message according to the fragrance and tells a beautiful story.

Performance

The carefully-crafted contents produced in UZIK’s very own photo studio resulted in a 40% boost in reach on social media and paved the way for the brand’s e-commerce development on the Chinese market through a direct-to-consumer approach.