Maison Margiela
Fragrances

Maison Margiela Fragrances – Magnifying each fragrance identity through creative content.

Brand Strategy, Content production

Context

Each Maison Margiela fragrance owns a strong and meaningful universe, from the poetic memories of the REPLICA range to the empowering message of the MUTINY perfume.

Idea

The emotional stories and exclusive brand universes behind each perfume are evoked through creative contents showcasing the bottles, on social media. Each photo conveys a poetic moment through an immersive environment dedicated to the specific fragrance, thus telling a beautiful story.

Performance

The carefully-crafted contents produced in UZIK’s very own photo studio resulted in a 40% boost in reach on social media and paved the way for the brand’s e-commerce development on the Chinese market through a direct-to-consumer approach.