Maison Margiela FragranceSocial Content

Maison Margiela Fragrance

Brand Strategy - Social

Magnifying each perfum's identity through creative content

Context

Each one of the Maison Margiela fragrances owns a strong and meaningful brand universe, from the poetic of memories of the REPLICA range to the empowering message of the MUTINY perfume.

Idea

The exclusive brand universes and the emotional stories behind each perfumes are told through creative contents showcasing the bottles, on social media. Each shooted photo translates a poetic or strengthening message according to the fragrance and tells a beautiful story.