GreenroomStrategy, Content and Event management

GREENROOM

Brand Strategy - Design - US - Social - Influence - Event - Scenography

How we built an influential media-brand for Heineken

Context

A new 3-year 360° strategy had to be defined for Greenroom. The objective: to provide a new positioning statement, moving from a curator and sponsor role to that of a producer.

Idea

To turn Greenroom into a media through a refreshed identity with a new logo and a new tagline “Mix Music & Match People”, a new editorial line with a more relaxed tone of voice and new and unexpected event concepts: The Greenroom Village, mini-clubs & more...

Performance

This new strategy succeeded on boosting the engagement rate on social media by 400% and resulted in recruiting more than 66 000 fans on 2018 alone. Greenroom keeps reinventing itself to continue surprising its users.

An open door to the Greenroom universe

A new website fueled by journalists from SOPRESS group. You’ll be able to find meaningful articles, playlists created by influencers, a curated selection of new music video releases and a calendar of upcoming partner events.

Out of the box events

Mini-clubs thought up to express musical diversity and create real interactions between festival-goers. An adjustable concept, easily adaptable to all types of events: partner festivals and our own events.

A music media gone social

A fluid editorial strategy and a multi-platform engagement mechanism. More than 10 exclusive social media posts per day on Greenroom’s social media platforms. A creative and impactful strategy based on interactions and sharing. A sharp media strategy, created in collaboration with Publicis.

B2C & B2B Influence

If in B2C, Greenroom amplifies digital buzz around its events to fit its target, in B2B, Greenroom strengthens the links between all players in the musical industry: labels, managers, artists and concert venues, through digital and physical operations.