Google at Viva Technology360° Brand Experience

GOOGLE AT VIVA TECHNOLOGY

360° Brand Experience

A "Fun House" to experience Google's innovation

Context

For the fourth year in a row, UZIK worked with Google to design, build and give life to their booth at Viva Technology. The challenge: imagine an immersive and playful experience where the visitors get to discover how Google constantly innovates to help them in their everyday life.

Idea

UZIK built the Google Fun House, an interactive space that provided a welcoming and immersive experience. Each room, bearing a different color, transmitted a precise message and showcased the latest Google innovations by presenting them in "real life" situations that the public knew well.

Performance

TWO LIVING SPACES:

HALL OF TECH

350m2, 8 rooms, 16 demos, 1 coffee space.
18k visitors over 3 days, 1000 interactions per product, per day.
5000 coffees, 3800 flyers and 1500 goodies.

LAB

150m2
4 regions were represented by 11 startups.
Presence of La Boussole, Google Cloud, Google Ateliers Numériques.
1 conference space (24 presented conferences).
5k to 6k visitors over 3 days.

GENERAL PERFORMANCES

24 mobilized Google coaches.
56h of setting up during 3,5 days and 23h of exploitation over 3 days.
A partner tour connected the main booth with 4 partners + the Lab (1800 distributed flyers).