GooglePixel 3 Launch

Google Pixel 3

Event - influence - scenography

Experience a new world of features

Context

On October 2018, and for the first time in France, Google launched its new smartphone: the Google Pixel 3. The mission: highlight its great variety of features to the different audiences (influencers, press, students, consumers).

Idea

The event strategy included a great launch event, retail animations, influencer activations, talks on student & corporate campuses and seeding sessions at Google France.

Performance

The launch event attracted more than 600 people during three key moments: The US keynote livestream for journalists, an experiential evening for influencers, and the grand opening on October 10 for brand partners and the public.
50 influencers were taken on special immersive weekends, generating spontaneously over 900 instagram stories, 75 social posts and 9 million impressions.

An immersive launch for influencers and journalists

French journalists and influencers got the chance to attend the US keynote through an exclusive live stream, followed by a hands-on brand experience.

A striking influencers discovery journey

5 exclusive weekends based on 5 immersive themes (Travel, Well-being, Adventure, Fashion/Beauty and Sport) brought together 10 influencers each around the same passion.
The project encouraged them to share each step of their weekend on social media in a natural and spontaneous way, generating 9 million social impressions.

Retail animations for the Google x Orange partnership

Design and implementation of two animations within two main Parisien Orange megastores: The Opéra and the Champs Elysées. Customers got the opportunity to discover the new Pixel 3 in a dedicated & highly immersive set up: The Pixel Café.

Google Pixel campuses roadshow

A one month activation aimed at 18-25 years old students within student campuses in France’s largest cities. The whole operation followed three steps: the student campuses selection, a wide angle selfie challenge, and a roadshow throughout the winning campuses.